On April 11, 2019, Cosmoprof North America (CPNA), tagged “the largest B2B beauty exposition in the Americas,” partnered with the Fashion Institute of Technology’s (FIT) Cosmetics and Fragrance Marketing and Management Master’s Degree program to host a panel discussion on the topic of sustainability in beauty packaging to celebrate their new global partnership and the upcoming launch of Cosmopack North America at Cosmoprof North America in Las Vegas, July 28-30.

The panel was moderated by Jenny Bailly, executive beauty director of Allure and featured guest speakers Piyush Jain, vice president of Haircare at Unilever; Lana Glazman, vice president of Beauty & Home at Aptar; and Joe Licari, executive director of packaging development for Shiseido Americas.

Highlights from the panel included a discussion on how simplicity and ease will become the new luxury in beauty packaging, as seen through the creation of refillable stores/stations and how brands are using technology to eliminate packaging, such as creating online ‘how to’ videos in favor of including the instructions on the package. Another key topic was the consumer and how a brand’s audience, in particular Gen Z, won’t buy products if they don’t agree with the company’s sustainability values and the idea of ‘Less, Better, No to plastics’ being at the core of a company’s beliefs.

Hosted at FIT’s John E. Reeves Great Hall, the event welcomed over 100 guests from the beauty industry including press, brands, retailers, industry executives, the FIT executive board and FIT students/alumni with opportunities for beauty industry networking.